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🛍️ Daraz: Company Overview

📌 Introduction

Daraz is a leading e-commerce platform in South Asia, offering a wide range of products from fashion and electronics to groceries and home appliances. It connects millions of customers and sellers in emerging markets through online shopping and digital payment solutions.

🏢 Company Details

• Founded: 2012
• Founders: Rocket Internet (German tech incubator)
• Headquarters: Singapore
• Current Owner: Alibaba Group (acquired in 2018)
• Operating Countries:
  • Pakistan
  • Bangladesh
  • Sri Lanka
  • Nepal
  • Myanmar

🛒 Core Services

• Online Marketplace: Products in categories like fashion, electronics, beauty, groceries, and more
• Daraz Mall: Verified brands and official stores
• Daraz Express (DEX): In-house logistics & delivery service
• Digital Payment Solutions: Integrated payment via Daraz Wallet, credit/debit cards, mobile wallets, and cash-on-delivery
• Live Commerce: Real-time shopping through live streaming events

💡 Key Features

• Mobile App: Millions of downloads on Android & iOS
• Flash Sales, Mega Deals & Campaigns: Regular events like 11.11, Black Friday, and Ramadan Sales
• Seller Platform: Allows local businesses and individuals to sell online
• Customer Reviews & Ratings: Builds trust and transparency

📈 Business Model

• Marketplace model (connecting buyers and sellers)
• Revenue from:
  • Seller commissions
  • Advertising services (Daraz Ads)
  • Logistics and value-added services

🌍 Market Impact

• One of the largest e-commerce platforms in South Asia
• Plays a key role in digitizing retail in emerging economies
• Supports over 200,000 sellers and serves tens of millions of customers

📲 Technology & Innovation

• Powered by Alibaba’s e-commerce technology
• AI-powered recommendations & search
• Personalized homepage and feeds
• Mobile-first approach targeting young and digital-savvy populations

🌱 Social Impact & Initiatives

• Daraz University: Free online training for sellers
• Women Empowerment Programs to help female entrepreneurs
• Sustainability campaigns around eco-friendly packaging and responsible commerce
• Partnerships with NGOs for charity and relief work

🆚 Competitors

• Pakistan: OLX, Amazon (limited), local startups
• Bangladesh: Evaly (defunct), AjkerDeal
• India (indirect): Flipkart, Amazon India
• Other: Shopee, Lazada (also Alibaba-owned in Southeast Asia)

🏆 Why Daraz Matters

• A pioneer of e-commerce in multiple South Asian countries
• Empowers local businesses to go digital
• Bridges the gap between rural and urban commerce
• Contributes to economic digitization and financial inclusion